Learning from the Past

Learning about the past Learning about the past has no value for those of us living in the present. Do you agree or disagree? Use specific reasons and examples to support your answer. There are several views from the people, whether important or not for us keep memorizing the thing that had happened in the past and then try to put on ours life now. For this topic, I would like to discuss about the positive and negative impacts that we can get from that. First of all, there are some proverbs said, the bad experiences are the best teacher that can bring us to live more better in the present or future. For instance, when the first time we learned how to drive a car, probably we might have gotten accident because of lack experiences, but by the time we had already used to it, we will able to drive with easily and pretty sure we know how to handle the car even though the road is treacherous. In addition, learning about the past can make us more efficient either in time or money. Moreover, we can give a good impacts to other people too. In general, the child will always follow in his/her parents behavior during the process of maturity. However, there are also some adverse results that we can get if we still stick with something in the past. People who had ever committed with drugs, they should try to forget it. Otherwise, they will never move on. In my opinion, I agree that learning about something in the past can bring us some value, success will not come without failure, especially old history, that can make our next generation become appreciate about their ancestors and interest to know the history of the world.

Brutus: the Tragic Hero

Brutus: The Tragic Hero â€Å"A tragic hero is a character who is not eminently good and just, yet whose misfortune is brought about not by vice and depravity, but by some error or frailty. † Brutus fits the definition of a tragic hero because of his lust for power, his tragic flaw, and his downfall. So, because of heroic qualities and poor judgment, Brutus is the tragic hero of William Shakespeare's Julius Caesar. To begin with, Brutus' lust for power is one of the many ways that make him to be the tragic hero.It all started when the conspirators and himself discussed/planned the assassination of Caesar. During the agreement and arrangement of the assassination, is when Brutus gains his power and gets what he wants. He then gets more involved with the killing of Caesar, making him feel more powerful. â€Å"Ay, every man away. Brutus shall lead, and we will grace his heels with the most boldest and best hearts of Rome. † (iii, I, 119-121). Although Brutus can single han dily take over the conspirator group and over rule Cassius, as a tragic hero he is to begin to lose power.This takes place throughout the falling action in act4 when Antony makes the angry mob turn against him. It will eventually lead up to his untimely death/downfall. Secondly, the fact that Brutus has a tragic flaw is another way that makes him the tragic hero. His tragic flaw would be being to noble; which leads to naivety and allows him to be deceived by the characters (mainly Antony) and to his downfall. He shows his flaw by over trusting Antony to speak at Caesar's funeral even when Cassius advised him otherwise, but still Brutus did not listen. Brutus, a word with you. You know not what you do; do not consent that Antony speaks in his funeral; know you how much the people may be moved by that which he will utter? † (iii, I, 232-234). Brutus then fails to listen to his conspirators as they try to persuade him. This demonstrates his tragic flaw clearly as he trusts Antony not to deceive him, and is too naive of his true motives because of his judgment overruling his want of giving Caesar a proper memorial (in order to show his honor).Lastly, Brutus' downfall of him dying at the end of the play also shows of him being the tragic hero. Him committing his suicidal death/downfall ends up making him the noblest Roman of them all. When Brutus finally realizes his role in the destruction of Rome; that was worse than he believed Caesar would have done, he then proceeds with his downfall. â€Å"Farewell, good Strato – Caesar, now be still; I killed not thee with half so good a will† (iiiii, IIIII, 50-51). His final words told his unbearable remorse feeling for Caesar's death.Brutus killing himself is his realization that it is nobler to commit suicide than become captured and dragged through Rome, and a noble man Brutus was. The fact that Brutus has heroic qualities and poor judgment, both make him the tragic hero of Julius Caesar. The way of B rutus showing his qualities is through his lust for power, his tragic flaw of being too noble and naive and finally his downfall (suicide). â€Å"The legacy of heroes is the memory of a great name, and the inheritance of a great example. â€Å"

Understanding Marketing Objectives Questions

Marketing objectives must be based around the corporate objectives. 3. In Chapter 1 the concept of SMART objectives was introduced. Give six examples of SMART marketing objectives. (6 marks) Increase market share by 10% within 2 years Achieve sales revenue of E 10 million within 2 years. Introduce 5 new products by 2016. Increase consumer awareness of the business by in 2016. Improve overall added value on product X by E per unit this year. Increase repeat sales to 60% within 3 years. 4. What problem might arise if a firm's marketing department ignored its corporate objectives? (4 marks)A problem that may arise if a firms marketing department ignored its corporate objectives is that a lack of coordination within the business is likely. This is because the marketing department's targets may not be clear to the other departments and when they are achieved, they may serve no use to the rest of the business as they will not correspond to the corporate objectives. 5. Analyses two reasons why a printing company would set marketing objectives. (6 marks) Two reasons why a printing company would set marketing objectives is because it allows the printing company to measure their success.This can be done by comparing their targeted figure to their actual figure. Also, a printing company would set marketing objectives to motivate employees of the marketing department. These employees can then be rewarded for their ability to achieve their targets by financial or non-financial rewards. 6. Identify and explain three internal factors that might influence a fashion retailers marketing objectives. An internal factor that might influence fashion retailers marketing objectives could be the corporate objectives. This is because the marketing objectives would aim to help achieve the corporate objectives.Due to this, the corporate objectives will influence on the targets that the marketing department can make. For example, if the corporate objectives were to raise the quality of the ir product, then the marketing department could not have the objective of lowering costs as tit would be inconsistent with the corporate objectives. Another internal factor that might influence a fashion retailers marketing objectives could be the staff available. This is because the marketing objectives will not be able to be met unless the staffs have the capability to achieve them.For example, if the marketing objectives were to improve their products quality, the staff available may not have the necessary training or skills In order to actually achieve this objective. Finally, the last internal factor that might influence a fashion retailer's marketing objectives could be the departments finances. This is because the marketing department will be limited to the objectives that they can make based on whether they can actually afford to achieve their objective. If they do not have the necessary finances to achieve their objective then the objective was not SMART as it wasn't realis tic. . Identify and explain three external factors that might influence a fashion retailer's marketing objectives. An external factor that might influence a fashion retailer's marketing objectives might be the needs or wants Of the consumers. This is because, especially with fashion, the wants of the consumer are always changing. Therefore, the department must always be dynamic with their decisions to make sure that they meet these needs and wants of the consumers. When setting objectives, the marketing department must also be dynamic with their sections.This is because when consumer wants change, the marketing objectives will be influenced. For example, if the wants of the consumer change to lower quality and lower priced clothing, then if the marketing department had the objective of raising quality, then they would have a reduction in demand as the demand is moving elsewhere in an always changing market. Another external factor that might influence a fashion retailers marketing o bjectives could be changes in the economy. This is because the economy will decide on how much money people have to spend.If people have less to Penn then the customer numbers for a fashion retailer would fall because expensive fashion is not necessarily a need. Finally, the last External factor that might influence a fashion retailer's marketing objectives could be the actions of competitors. This is because their actions will have an impact on a company's sales and customers. As fashion is a very competitive market, the actions of more competitors are likely to have a larger impact on sales and customers. [f the fashion retailer's objectives are based around these, they can be heavily influenced by competition.

Corporate Social Responsibility That is Practising in Self Regulation Research Paper

Corporate Social Responsibility That is Practising in Self Regulation - Research Paper Example In general, the focus is usually to improve the public’s standards of living. The communal interests are incorporated into the business decision making process. â€Å"Corporations are now expected to deliver the good, not just the goods; to pursue values, not just value, and to help make the world a better place† (Bakan, 2004). However, critics of CSR argue that the ultimate goal of companies is to make profits from their capital outlay. It would be wrong to assume that a company can be established with the mission of helping the public to overcome the problems that they face in their day to day lives. This paper defines various concepts associated with corporate social responsibility. It identifies relevant issues, analyzes recent developments as well as an evaluation of arguments and finally, it presents and explains a personal opinion concerning CSR. CSR is faced with various issues concerned with the manner in which organizations operate to accomplish business strategies aimed at boosting profitability while on the other hand maintaining ethical principles for the sake of the public. In essence, every business venture is usually intended to make a profit, and as William (2010) argues, the business strategies are developed to help an organization to counter the factors that might hinder its profitability. The reaction of the public to the externalities emanating from the business operations is one factor that may hamper the realization of organizational objectives. Engaging in CSR is one of the tools applied by companies to ensure that its own externalities are viewed positively by the public. For example, large petroleum industries are the major contributors of the greenhouse gases emitted into the atmosphere, which contributes to the degradation of the ozone layer and eventually global warming.

Week 3 Essay Example | Topics and Well Written Essays - 1500 words

Week 3 - Essay Example It also involves three important elements which include availability, accessibility and food utilization (Food & Culture Encyclopedia). When food security is threatened or not met, it can alarm not only the nutritionists, but the country or the nation affected, in general. This is because if there will be inadequate supply of food and related goods, it will directly affect the health and nutrition of the people. Thus, food insecurity can cause individuals, families, communities and to some extent, the world, to suffer in varying degrees. The Dictionary of Medical Terms defined malnutrition as a state or condition wherein a person is deemed as having a poor nutrition that resulted from either an insufficient, excessive, or unbalanced diet or in disorders in which there is an impaired ability to absorb and assimilate foods (Rothenberg and Chapman 269). Meanwhile, obesity is a malnourished condition of having an excessive weight and an increased amount of fat in subcutaneous tissues of the body. Obviously, obesity is the effect of overeating, but in some cases, it may be precipitated by disorders that involve organs such as thyroid, pituitary and endocrine glands where there is a disturbance of the body’s metabolism (Rothenberg and Chapman 318). Today, an alarming statistics states that approximately 60 million Americans are obese, while 9 million are extremely obese (ObesityinAmerica.org). Hence, according to Mokdad, et al, obesity has been regarded as the second cause of preventable death in the US (qtd. in Ob esityinAmerica.org). Suppose that you were engaged in biotechnology, or genetic engineering; what environmental safeguards would you impose on your own research? Are there experiments that would be ethically off-limits for you? If I were to engage in genetic engineering projects, or related experiments, conscientiousness on my part would be necessary, so as to

Leasing Case Study Example | Topics and Well Written Essays - 500 words

Leasing - Case Study Example However, the disadvantage to leasing is that, if circumstances dictate that a business must change its operations significantly, it may be expensive or otherwise difficult to terminate a lease before the end of the term. (Wikipedia contributors 2006) For example, if Hasbro finds Maxie a failing project at the middle of the leasing term, it is expensive or difficult for Hasbro to terminate the lease. 8. At the end of the five year lease period, Hasbro would base two factors to determine their decision of whether or not to buy the machinery. The first factor is whether the "wear and tear" level of the machinery is more than or less than it should be as a five-year-old one. If it happens that the leased machinery is so "worn and torn" that it doesn't even worth $6,000 at the end of the lease, Hasbro would not buy it at the end of the lease definitely. The second factor is, considering the technological advancement within the five-year period, some more efficient machinery might have been produced. In this case, Hasbro would recalculate the profit and costs of purchasing a newer model before making their decision of whether or not to buy the machinery at the end of the lease.

Routine Letter Essay Example | Topics and Well Written Essays - 500 words

Routine Letter - Essay Example As we move forward with plans for our yearly spectacular event, we are confident that your proposals will take this year’s project to the next level, increasing visibility and attracting even more public participation. Having seen your presentation, the committee is anxious to move forward. We will need a detailed plan of how you will be proceeding once we have signed with you, especially regarding the acquisition of city permits that will be necessary for the display you are planning to provide. Obviously, we would like to avoid any problems that might arise from the height of some of the props you have proposed. We need to ensure that you will be capable of delivering the creative, extravagant production from your presentation. I cannot begin to tell you how excited I was to meet with you concerning the production that your company has to offer toward our project. Having planned several large scale marketing projects for our company, I have had wonderful opportunities to expand our associations through the participation of a diversity of businesses. I look forward to this being one of those opportunities as I am thrilled to tell you that your company is being awarded the contract. We have seen many clever and innovative presentations regarding this marketing venture, however, none of the other applicants showed the same understanding of our goals as you seemed to share with us. As we move forward with plans for our yearly spectacular event, we are confident that your proposals will take this year’s project to the next level, increasing visibility and attracting even more public participation. Having seen your presentation, the committee is anxious to move forward. We will need a detailed plan of how you will be proceeding once we have signed with you, especially regarding the acquisition of city permits that will be necessary for the display

Multi Modal Speech Communications Essay Example | Topics and Well Written Essays - 250 words

Multi Modal Speech Communications - Essay Example This paper will dissect two current commercials to demonstrate how manufacturers and marketing firms suggestively and creatively capitalize on the interconnected processes of language that humans use. In this particular commercial the advertisers selected a highly acclaimed and celebrated professional athlete to endorse the product. The essence or aesthetic presentation is one of playfulness and light-heartedness using the game of golf as the medium of persuasion. The outdoors environment of the backdrop of the velvety, smooth grassy knolls of the golf course is suggestive of the smooth, enjoyable gliding ride of traveling and driving a Buick. The technique of using a â€Å"trap† is a creative lure of language associated with the sand traps when playing the game of golf and the hidden cameramen, but it is a subtly suggestive ploy of deflecting again to enticing the players into the game of buying a Buick. The commercial is brilliant in that it playfully uses a game of golf as a means of introducing and displaying the amenities of the automobile’s design and features. Because of Tiger Woods’ boyish and attractive good looks viewers of the commercial make the association that by owning and driving the new Buick they in turn will project a similar image. The language, the backdrop of the golf course(s), lightness of the exchange between the actors in the commercial project and the unsuspecting participants represent a carefree and enjoyable image. The conveyance of a subconscious mental â€Å"trap† and the physical unconsciously convey to viewers that similar experiences await them as a result of owning the Buick Reiner SUV. Words that come to mind as a result of watching the commercial are: youthful, lightheartedness, fun, playful, beautiful, peaceful, happiness, refreshing, and attainable. This commercial reached back into a time when a full length featured cartoon series was a novelty. The marketing firm

Leadership & Effective Communication (MANAGEMENT) - Case Study Assignment

Leadership & Effective Communication (MANAGEMENT) - Case Study - Assignment Example Maslow’s hierarchy is a theory that is greatly used in the present work employment. The hierarchy is based on the fundamental needs of human beings. The main principle is that of tending to pay attention to the lowest needs while ignoring the highest one when faced with a problem. The hierarchy designed by Abraham Maslow in 1943 looks like a triangle with the first four basic needs or deficit needs; physiological, safety, love and esteem, needs related to self growth; cognitive, aesthetic and self-actualization (McLeod 2007). Shark’s old boss failed to meet one of the basic needs that highly motivate employees which is esteem. Shark says that most employers only value their stores and employees are just but a number that can be replaced at anytime. This de-motivates a person not to put in effort needed for the company to be successful. The other related need that Shark’s old boss did not give is job safety, a person who is only taken as a number does not view his work as being safe but fears to loose it anytime. The other need that Shark felt was not met is love. Love was not shown as they were only used without being heard and they were taken as numbers. The reason why Shark’s old boss did not meet these basic needs was; due to lack of respect to his employees and only considered his business to be important. The missing needs can be met by valuing employee and appreciating their personal input to a business. The boss should have respect and form a habit of listening to them, hence development of employer-employee rapport that will improve the esteem and make each person feel that their job is safe. Most junior employees are creative and have ideas that can take a business to the next level, they should be listened to and ideas adopted if they are for the good of the company. Equity theory of motivation states an employee relates output to input to be equal. An employee expects to be rewarded for putting in more effort to deliver. He

The effect of videotapes of animals on cardiovascular responses to Assignment

The effect of videotapes of animals on cardiovascular responses to stress - Assignment Example In this early study, it was reported that the blood pressure lowered in subjects who were put under the stress of reading loudly when they started looking at an aquarium that had fishes swimming. A similar study was conducted in the same year by Friedmann and his colleagues and this study also revealed that there was a reduction in the blood pressure of children when they were in the company of a dog following exposure to the stress of reading loudly. In 2002, another study was done by Allen, Blascovich and Mendes and this study reported similar reductions in heart rate and blood pressure following a stressful exposure, when a cat or a dog was present with a person. This study went further and revealed that the affect of these pets was more significant in comparison to the presence of a loved one. The work of these researchers was important because their studies helped in assessing an important factor that is the presence of pets provided for a reduction in the cardiovascular respons e following stress. Dr. Wells performed this study based on a similar hypothesis that the cardiovascular impact on an individual following viewing of the recordings of animals should be similar to the presence of live animals, that is these recordings should lead to a lowering in the cardiovascular response of a person in stress. The purpose of this study was to assess and confirm if the recordings of animals led to a reduction in the blood pressure and heart rate of a person following the stressful exposure. This assessment was important because no study based on the recordings of animals was conducted in the past. Also, it was significant because many individuals cannot keep live animals and this study would be helpful for them in stress reduction and lowering of blood pressure and heart rate in stressful situations. The participants of the study included hundred healthy university going students out of which 58 were males and 42 were females. The

American History Essay Example | Topics and Well Written Essays - 1000 words - 2

American History - Essay Example Uncle Tom was subservient, docile and strongly Christian. He accepted his fate as well as his position as an inferior according to the Bible. Next, we have to understand the political reason behind the decision to abolish slavery in America as a whole. Abraham Lincoln's policy on slavery was simple, it was an economic decision. Slavery was costly and the Southern states of America did not achieve the urbanisation and industrialisation that was apparent on the North. It was reasoned that because of slavery and its costs of maintenance, rapid industrialisation will have difficulty to penetrate the South. For example, the labour of a free African American was cheaper than the cost of maintaining a slave who's health, food, living and treatment must be accounted for. The other reason for the North's decision to stifle slavery in the South was so that they could obtain money from import tariffs. By stifling the cotton industry of the South and allowing cheaper imported cotton the Northern government could profit better. But in addition, it was also seen from the North that there was contempt of the Southern life and its standards. Robert E. Lee once wrote that the Africans who were displaced were better off here than they were in Africa and the pity was to the Southern whites. But he also believed that their slavery was a 'necessary' evil that would educate the Africans Americans even if it was by the hand of the 'plebeian' South. 2. If nothing else, slavery set the South apart, made it unique. How did the institution of slavery operate, and what was its effect on the slave Analyze the organization of the plantation system and the white racial attitudes that underpinned and justified slavery. How did these beliefs bind together planters and non-slaveholders After considering the institution from the slaveholder's point of view, consider how slaves responded to slavery. What effect did it have on their psyche, families, culture, and the like Relevant Material: lecture notes, American History, Chapter 11; Stowe, Uncle Tom's Cabin The institution of slavery was divided into two, the domestic sphere and the agricultural sphere. The slaves of the domestic sphere's work were concerned with only the family's wellbeing and needs and worked as butlers, servants, cooks, helps and even wet-nurses to the white families' children. The agricultural sphere was concerned with the planting, harvesting, etc. work. Nearing the civil war most of the slaves were already 2nd and 3rd generation African Americans and have been since birth embedded with the slave psyche. They developed an attitude of ignorance and avoidance of the white man. Their life was bleak and hopeless and yet they maintained faith in Christianity as a means of their own salvation. In actuality, their attitude was similar to the peasant and working classes of Europe, accepting the oppression within their lives. As I have said, characters that were represented in

Comparative Paper on the Princess Bride and Copper Sun Essay Example for Free

Comparative Paper on the Princess Bride and Copper Sun Essay Even though the two heros in Princess Bride and Copper Sun have many similarities, they also have an abundance of differences. Amari is the protagonist of the book Copper Sun, which talks about her life as an abused slave. Wesley is the lead character of the movie Princess Bride; in the movie, he leaves his beloved Buttercup to make enough money to support them and has to come save her when she is about to marry Humperdinck, the prince and the man she does not love. These two stories may seem completely different but they have more in common than what meets the eye. Both Amari and Wesley survive their quests with determination and they fight for what they believe is important. A good example of when Amari shows determination is when she comes upon a river that lies between her and freedom, â€Å"We come too far to stop now† (Draper 84%). She is so close to her goal she is unwilling to stop now just like when Wesley is on the verge of death and he still forces himself to get up and fight for Buttercup, â€Å"I told you I would always come for you† (The Princess Bride). However, they have multiple differences, one of which is how Amari is not afraid to show emotion and Wesley’s emotion is in absence when he is the Man in Black. Both protagonists are very comfortable and secure in their hometowns, but they are both briskly ripped away from their comfort zone when they are obligated to start their quests. Amari lives in a relatively poor area of Africa and Westley lives on a farm in his medieval universe. These courageous heroes must find their way through a dangerous quest; their journeys have similarities and differences but the importance is what compels them to complete their quest. Amari and Westley’s heart and soul was shaped by this quest. The scars left behind by the quest will not heal and the memories will be burning in the back of their minds forever. Both of these strong willed characters went through impossibly difficult conditions and tests to accomplish their goal. Just in the beginning of the story, Amari has endured a gr eat deal of pain; she has been stripped from her village and family and the white men have treated her horribly, â€Å"This day she wanted to die† (Draper 2%). Another example is when Amari is reminded of her past and all she has left in her is shame this proves that not only has she gone through horrible memories but all that will never be forgotten. Wesley has started this quest with his own choice. Amari was taken abruptly and unlike Wesley. In conclusion they had their own reasons to start their incredible journeys. Risking your life just to find the lost is not something you do without motivation. Both of these exciting heroes have found themselves in the need to find either their lost true love or their perished freedom. Throughout these intriguing stories both Amari and Wesley have fought for what they thought deserved a battle. Wesley has swung his sword and punched his enemies and now he has finally came to the point where he has found Buttercup, â€Å"I told you I would always come for you† (The Princess Bride). Wesley is reassuring buttercup that no matter the risks he will always come, fight for her and that she is his mo tivation to put his life on the line. â€Å"You know, certain people are chosen to survive. I don’t know why, but you are one of those who must remember the past and tell those yet unborn. You must live† (Draper 13%). Motivation is the force that pushes and pushes the characters to continue with strength and this force is prominent in both Amari and Wesley. These quests have a rope slowly burning but finally the rope has come to an end and all that is left are the ashes. In the burning village that Amari used to call home, she had friends and family but once she was left to live and serve at the Derby farm she thought a friendship would never be something she could achieve. After a long time spent at the Derby farm, Amari and Polly have now realized that their lives are stringed together from then on. This came to a shock as Polly and Amari try to hide the fact that Mrs. Derby has had an affair with a slave situated at the farm as well, â€Å"She realized then how deeply her life was entangle with those of the slaves she had once so despised† (Draper 51% ). Polly has been with Amari through one of the worst and unpleasant journeys a character could have gone through, Polly no longer judges Amari by her skin nor does Polly think of slaves as filthy animals. Wesley has always had Buttercup’s love and even after his quest he still has her love, compared to Amari that no longer has Besa or his love. Wesley is trying to explain to Buttercup that their love is unbreakable, â€Å"Do you think this happens every day† (The Princess Bride). Amari had once eternal love but all was stripped away from her with every slash of the whip and every unbearable night spent with disgusting men. Many dangers and obstacles have been in the characters paths but now they survive with all that is left, the effects, results and memories. If the lost had never been misplaced then there would be no found or any quests. A quest starts with a loss of any sort, in this particular case it was freedom and love. Amari was just the matchstick that started the fire from within Polly and that lead to the roads made of gold in Fort Mose. Wesley just had to find Buttercup to keep his fire going. However, they all went through inexplicable danger and horror but all this just started as a quest to find what they thought was needed. Works Cited Draper, Sharon M. Copper Sun. Illus. Sonia Chaghatzbanian. First Simon Pulse Edition January 2008 ed. New York: Simon Pulse, 2008. Kindle File. Hobbs, Will. Crossing the Wire. Illus. Vince Natale and Hilary Zarycky. New York: HarperCollins e-books, 2009. Kindle File.

The Key Elements Of Gucci S Marketing Strategy Marketing Essay

The Key Elements Of Gucci S Marketing Strategy Marketing Essay With over 7,000 direct employees across the world, I believe we should all see ourselves as custodians of the Gucci brand-a brand that was here before all of us and one that will survive all of us. The long lasting values of the brand ultimately inform and guide every decision we make and they also inspire all of us along the way. -Patrizio di Marco: President and CEO, Gucci Renowned for its Italian craftsmanship, Gucci was founded in 1921 in Florence. Over 90 years Gucci has built a heritage of exclusivity, attention over quality and style, the Made in Italy label, innovation and craftsmanship (PPR, 2010b, pp 46) and is one of the worlds most desired luxury fashion brands (Nielsen Company, 2007). The Brand was highly successful in the 1950s as it became the status brand for Hollywood film stars and European royalty. However, by 1980s Gucci lost its appeal and significant losses were made in the business (Jackson and Haird, 2003). Domenico de Soles financial acumen and Tom Fords creativity transformed Gucci as a successful brand in the 1990s. In 1999 Pinault-Printemps-Redoute purchased the controlling stake and owned Gucci. With the departure of Tom Ford and De Sole, Frida Gianini took the control in 2005. Globalisation helps the evolving luxury market to expand. Factors like growing consumer expectations, clear brand positioning, pursuit for authenticity, exclusivity, differentiation contribute to intensify the competition between luxury brands with high aspirational values (Baker and Sterenberg, 2003). Gucci is among the top 10 luxury brands considering brand value in the latest survey by Interbrand. In the array of luxury market Gucci competes with brands like Louis Vuitton, Chanel, Hermes, Prada, Burberry, Ferragamo, Dior, Dolce Gabbana, Versace, etc. http://www.interbrand.com/images/studies/luxury_table.jpg Interbrand Leading Luxury Brands 2009 Rankings: The top 15 Luxury Brands. (Interbrand, 2009d) 2009 Rank 2008 Rank 2007 Rank Brand Country of Origin Sector 2008 Brand Value ($m) 2009 Brand Value ($m) Change in Brand Value in 2008 Change in Brand Valuein 2009 16 16 17 France Luxury 21,602 21,120 6% -2% 41 45 46 Italy Luxury 8,254 8,182 7% -1% 59 60 58 France Luxury 6,355 6,040 9% -5% 70 76 73 France Luxury 4,575 4,598 8% 1% 87 91 94 Italy Luxury 3,585 3,530 9% -2% 98 New United Kingdom Luxury 3,095 New* 99 New United States Luxury 3,094 New* Interbrand Best Global Brands rankings. (Interbrand, 2009d). In order to sustain in the competitive luxury market and define a clear brand positioning and maintain it, brands adopt innovative marketing strategies. The Marketing mix tools like the traditional 4 Ps: product, price, promotion and place along with recently added people, process and physical evidence propel the decisions in direction of the market success. Brands need to provide right product, at right price, in right place and at right promotion in order to match the consumer needs and demands. Louis Vuitton, Gucci, Hermes, Chanel, Prada are in close competition. In order to create an emotional attachment between brands and consumers, brands try to convey an image and personality that customer aspires to. Louis Vuitton has been a byword for stylish elegance and sophistication (Louis vuitton, 2009). Gucci is perceived as smart, sexy, modern whereas Prada has an image of modern, trendy yet sophisticated. Chanel is very classic and elegant. Also, Chanel and Louis Vuitton were founded in France and Gucci and Prada in Italy. According to the Interbrand survey for Italys most valuable brands Gucci Ranked first (6,388 million euro) followed by Prada (2,775 million euro). Guccis pricing strategy in 1993 positioned itself below Hermes and Chanel and at par with Prada and Louis Vuitton (Kwak, 2001). Gucci and Pradas product lines include leather goods, ready-to-wear, jewellery, footwear, silks, timepieces, eyewear, skincare, home decor and fragrances. Louis Vuitton has the categories which Gucci has, although Louis Vuitton indulges even in writing instruments and textiles besides Chanel extends into sport accessories .Gucci products are sold in 283 directly operated stores at end of 2009 and in selected departmental stores as well as specialist stores (PPR, 2010b). Intending to accelerate the growth of brand, Prada stated to double the number of directly operating stores in 2007. Considering Guccis 2009 revenue breakdown by geographical area, maximum revenue was from Asia- Pacific region while Europe which includes fashion forward London, Paris and Milan contribute almost equal to Japan. Breakdown of 2009 revenue by product category Breakdown of 2009 revenue by geographical area C:UsersAdminDesktopgucci 1PPR Gucci_filesGucciCAcat-EN.jpg C:UsersAdminDesktopgucci 1PPR Gucci_filesGucciCAzone-EN.jpg (PPR- Gucci: Gucci Group ,2010a) Gucci Chanel Prada Louis Vuitton Year of establishment 1921 1909 1913 1854 Country of origin Italy France Italy France Known for Leather goods Fashion and perfumes Leather goods Leather goods and Luggage bags Current Designer Frida Giannini Karl Lagerfeld Miuccia Prada Marc Jacob Product categories Ready-to-wear, canvas and leather goods, bags, footwear, fine jewellery, fragrances, eyewear, watches, travel and business bags, home dà ©cor , etc. Ready-to-wear, fragrances, make-up skincare, eyewear, hats, leather goods, sports accessories, fine jewellery, etc. Ready-to-wear, Nylon bags, leather goods, footwear, Fine jewellery, eyewear, fragrances, travel and luggage bags, Prada phones, etc Ready-to-wear, leather goods, travel bags, footwear, bags, eyewear, watches, writing instruments, home goods, textiles, city guides ,etc. Ad campaign theme Forever now , Spring Summer 2010 Spring Summer 2010= First Spring and lookbook Spring Summer 2010 Store locations Africa, Asia, Australia, Europe, Middle East, North America, South America. Has 283 Directly operated stores. Asia, Europe, Middle East, North America, South America, Oceania. Asia, Middle East, Far east, Europe, North America, South America. Africa, Asia, Australia, Europe, Middle East, North America, South America. Comparison of brands on basic criteria. Louis Vuitton and Chanels brand image differentiates them from Italian brands like Gucci and Prada which target towards a similar target market which is modern and fashion conscious. Gucci and Prada indulge into similar product lines and pricing levels getting them into closer competition. In 1990s during revamping the brand image of Gucci an important decision made was to develop a strategy expressing Gucci has changed. Brand communication plays a vital role in redrawing the image (Jackson and Shaw, 2006). During the recession competitor brands are trying to be more distinctive. Chairman and CEO Gucci, Patrizio di Marco and his team adopted the strategy to strengthen and fine tune its positioning in the luxury goods market by focusing on its heritage and craftsmanship stressing on balanced brand equity in marketing and communication (PPR, 2010b). It also included cost cutting, adjustments to pricing, global store designs concept and structure simplification. As per Interbrands report 2009b, among global luxury brands, Prada spends highest in marketing and advertising and continued to invest more in social and cultural initiatives, brand extensions and communication. Important factors that help in building brand image. (Moore and Britwistle, 2005) http://www.luxuo.com/wp-content/uploads/2010/01/lara-stone-louis-vuitton-ss2010.jpg http://www.themagentalinks.com/wp-content/uploads/2010/02/prada-lookbook4.jpg Image no.1 : Louis vuitton spring summer 2010 Image no.2: Prada Lookbook 2010. (The Fashion time Magazine, 2010) (AMO, 2010) http://frillr.com/files/images/Chanel%20Spring-Summer%202010%20Womens%20Ad%20Campaign.preview.jpghttp://images.gucci.com/images/campaigns/spring-summer-10/full/ss10_campaign_4.jpg Image no.3 : Chanel Spring Summer 2010 Image no.4 : Gucci Spring Summer 2010 ad Ad campaign. campaign. (Bang Jaslyn, 2010) (Gucci, 2010a) Advertising which is guided by current market scenario and competitive environment, helps in communicating and building brand image as it creates powerful image and message to gain customers attention (Jackson and Shaw, 2009, pp.161). Luxury brands communicate their values and aura to the consumers to prove experience through images that operate on aesthetic and expressionist level (Salzer-Mà ¶rling and Strannegard, 2004). Visually stimulating Guccis Spring summer 2010 campaign focuses on sensuality with modernity and Pradas Lookbook 2010 displays uniqueness and creativity. Guccis Ad campaign Forever now launched in 2010 depicts the importance of connecting past and present. The campaign uses images from 1950s focuses on heritage and craftsmanship. Gucci focusing on tradition introduced an Artisan Corner an event where houses skilled artists will travel to Guccis VIP stores where the craftsmanship will be brought to customers sight. Similarly, Pradas film ad campaign 2010 titled First Spring shot by Chinese artist in Shanghai depicts the tension between the straight and gay tensions of silent intimacy (James, 2010). However, the black and white effect of the video takes us into flashback and it depicts that anything is possible in timeless and dreamlike realm. Louis Vuittons ad campaign is inspired from new age traveller, while Chanels countryside rural chic look ad campaign displays beauty and elegance. http://images.gucci.com/images/campaigns/forever-now/full/forever_now_camp_1.jpg Image no. 5 : Guccis Forever now ad campaign 2010(Gucci ,2010b) Prada menswear First Spring by Yang Fudongà ¢Ã¢â€š ¬Ã… ½ Spring/Summer 2010http://blog.la76.com/wp-content/uploads/2010/01/prada-2.jpghttp://blog.la76.com/wp-content/uploads/2010/01/prada-5.jpghttp://blog.la76.com/wp-content/uploads/2010/01/prada-8.jpg Image no. 6: Pradas 2010 ad campaign First Spring. (Fashioning.com, 2010) Prada attempts to spread a social message to reduce tensions between straight and gay people. Also, Prada signed PETAs campaign in 2007 to ban cruelty against animals and eliminate fur usage from fashion. Gucci and UNICEF partnership began in 2005, since then Gucci consistently support education and healthcare programmes for orphans and HIV/AIDS affected children. Gucci embraces philanthropy taking new initiatives and ad campaigns to support the partnership like specially designed accessories collection, White Tattoo Heart collection (2008) featuring Rihanna in its campaign, Book Snowman in Africa, fundraising event with Madonna, Gucci for UNICEF Baboushka bag etc. Professor John Fernie said Alliance between charity n business is the perfect way to build brand awareness and establish brand credibility and ultimately boost profits, (McDougall, 2006). As metioned on philanthrpohy section of Guccis official website, Gucci in collaboration with the Film Foundation has made travelling sc reening movie of the restored movies to save the treasures in cinemas called Cinema Visionaries. Proceeding in 2010, to increase online presence and reach online customers, brands are delving into digital communication. Brand affiliation is aided by the application of appropriate functionality tools (Okonkwo, 2007). Focusing on innovation Gucci launched lifestyle application for iPhone and iPod touch. Guccis application offers access to products, fashion shows, playlists, city guides, news, ability to compose own music etc. Prada launched Prada phones in collaboration with LG in 2007. The LG designed Prada phone incorporates features like video player, high pixel camera and MP3 player. Chanel also has application on iPhone which shows Chanels runway collections. http://images.gucci.com/images/stills/gucci_app_3.jpghttp://www.gsmflorida.com/cart/images/lg-ke850.jpg Image No. 7: Gucci application for iPhone. Image No. 8: LG designed Prada Phone. (Gucci news, 2010) (Mossesgeld, 2007) Luxury atmosphere, aesthetics and appealing luxury stores reflect the brand personality and spread the brand message into the subconscious and psychological levels on a consumer mind (Okonkwo, 2007). Following the strategic concept of global store design by Creative Director Frida Giannini ,Gucci is renovating its stores to embrace the luxurious experience of shopping which complements the brands heritage and exclusivity. In October, 2009 Gucci launched a travelling sneaker store in New York which will later move to London and Tokyo in spring 2010. Similarly proving its exclusiveness, Prada took a radical approach towards the store architecture through Prada Epicenter which communicates a distinct identity into customers mind which is in quest for something new. http://images.gucci.com/images/stills/sloane_st_5.jpg Image no. 9: Gucci Sloane street, London Store renovated under the Global store design concept. (WallPaper, 2010) http://images.businessweek.com/ss/05/11/new_retail/image/prada_tokyo_p27.jpg Image no.10: Prada Epicenter (Herzog de Muron,2003). [Accessed on 14 November 2009] With Economic downturn, it is highly important for brands to provide distinctive experience to consumers. Brands are striving to create a brand image congruent to the customers image (Aaker and Biehl, 1993) and meet customer needs and demands. Gucci has adopted the strategy to be true to its long lasting values and expand its presence, tune its brand image and positioning by emphasising on the rich 90 years history, heritage and core essence of the brand into its marketing and brand communication coinciding with modernity and aspirational values (Gucci, 2010a). Brands like Prada are using tactful strategies focusing on parameters like timeless, authenticity, social values and culture. Louis Vuitton differentiates its customers through its brand image, brand values in terms of turnover and advertising. Chanel though is close to Gucci considering turnover it targets a more elegant, sophisticated target. Hence, Prada is the closest competitor to Gucci by comparing them on brand communic ation like advertising, philanthropy and an attempt to standout in the terms of store designs. REFERANCES : Aaker, D. (1991), Managing Brand Equity, The Free Press, New York, NY. Aaker, D. and Biehl A. (1993), Brand Equity and Advertising, Lawrence Erlbaum, Hillsdale, NJ. Baker, M., Foy,A,( 2003) Business and Management Research. United Kingdom : Westburn Publishers Ltd. Baker, M., Sterenberg, G. ( 2003) Managing global brands to meet consumer expectations. ESOMAR ,Global Cross-Industry Forum, Research International Qualitatif, December 2003. Barnes James G. (2003) Establishing meaningful customer relationships: why some companies and brands mean more to their customers. Managing Service quality, Vol. 13(3) pp. 178-186. Campbell, C. , Falk, P. (1997) : The Shopping Experience . London: Sage Publications, pp : 67-73, 166-72. Chadha, R. , Husband, P. (2006) The cult of the Luxury Brand- Inside Asias Love Affair with Luxury. London Nicolas Brealey International , pp.25-63, 149, 178, 267-77,280. Crask, M.R., Laskey, H.A. ( 1990), A positioning-based decision model for selecting advertising messages,  Journal of Advertising Research  , Vol. 30 No.4, pp.32-8. Davidson, B., Webb, Bill (2006) :Fashion Retailing, Chapter 6.In Jackson, T., Shaw, D. The Fashion Handbook. London: Routledge , pp: 105-126 Diamond, J., Lift, S. (2003) : Retailing in the new millennium. New York: Fairchild Publications. Easey, M. ( 1995) Fashion Marketing, India, Blackwell Publishing , pp.174-177. Gucci (2010a) Gucci news [Internet]. Available from [Accessed on 6th March 2010] Gucci (2010b) Gucci philanthrophy [Internet]. Available from [Accessed on 11th March 2010] Hines, T., Bruce, M. (2008) Fashion Marketing- Contemporary Issues. Hungary, Elsevier, pp. 132-133,198-99, 234-36. Husic, M., Cicic, M. (2009) Luxury consumption factors. Journal of Fashion Marketing and Management, Vol.13 (2) pp231-245. Interbrand ( 2009a) Patrizio di Marco , President and Chief Executie Officer Gucci : More interviews with Global Brand Leaders [Internet]. Available From [Accessed on 8 March 2010]. Interbrand (2009b) Interbrand unveils Italys most valuable global brands [Internet]. Available from [Accessed on 11th March 2010] Interbrand (2009c) Italys 10 most valuable global brands [Internet]. Available from [Accessed on 11th March 2010] Interbrand (2009d) Best Global Brands 2009 rankings, Interbrand-Creating and Managing Brand Value, [Internet].Available from http://www.interbrand.com/best_global_brands.aspx?year=2009langid=1000 [Accessed on 18th February 2010]. Jackson, T. and Haird, C. (2003), Gucci Group: the new family of luxury brands, International Journal of New Product Development and Innovation Management, Vol. 4 No. 2,pp. 161-72. Jackson, T., Shaw, D. (2006) The Fashion Handbook. London: Routledge, pp. 61-3. 72-81, 105-08, 127. Jackson ,T., Shaw ,D. (2009) : Mastering Fashion Marketing. Palgrave Macmillan, pp: 112-117,161. James ( 2010) Pradas First Spring by Yang Fudong [Internet]. Available from [Accesssed on 12th March 2010]. Keynote ( 2009) Clothing Retailing 2009 [Internet]. Available from [Accessed on 12th March 2010] Kapferer, J.-N. (1992), Strategic Brand Management, The Free Press, New York, NY. Kwak, Mary (2001) Gucci Group N.V. (A). Boston, MA, Harvard Business School, 10th May 2001. Louis Vuitton (2009) The World of Louis Vuitton- The art of travel [Internet]. Available from [Accessed on 11th March 2010] McDougall, d. (2006) World: Now charity staff hit at cult of celebrity: Workers for childrens charity Unicef say celebrity campaigns and fashion company deals are hurting its image, reports Dan McDougall in Islamabad. The Oserver ( London, England) , 26th November 2006, pp.38 . Moore, C. and Birtwistle, G. (2004), The Burberry business model: creating an international luxury brand, International Journal of Retail Distribution Management, Vol. 32 No. 8, pp. 412-22, ISSN 0959-0552. Moore, C., Fernie, J. (2004), Retailing within an international context, in Bruce, M., Moore, C., Birtwistle, G. (Eds),International Retail Marketing; A Case Study Approach, Elsevier Butterworth-Heinemann, Oxford, pp.3-37. Moore, C., Britwistle, G. (2005) The nature of parenting advantage in luxury fashion retailing- the case of Gucci group NV. International Journal of Retail Distribution Management, Vol. 33(4) ,pp 256-270. Moore, C.M. and Doherty, A.M. (2007), The international flagship stores of luxury fashion retailers, in Hines, T. and Bruce, M. (Eds), Fashion Marketing: Contemporary Issues, Butterworth Heinemann, London. Nielson Company (2007) Gucci reigns as the most coveted luxury brand in the world, Market Research World [Internet]. Available from [accessed on 16 February 2010] Nunes, P., Johnson, B. (2004) Mass Affluence- 7 New rules of marketing to todays consumer. Boston ( Massachusetts), Harvard Business School Press. Palmer, A. (2009) Introduction to fashion marketing, 2nd Edition- Theory and Practice. Oxford, Oxford University Press, pp. 420-23. Okonkwo, U. (2007) Luxury Fashion Branding. Hampshire: Palgrave Macmillan, pp.15-25, 30-37, 132-67, 173-78, 220-23, 260, 278-83, 310. PPR ( 2010a) Gucci: Gucci Group [Internet]. Available from [Accessed on 10 March 2010] PPR (2010b) PPR 2009 Financial Document [ Internet]. Available from [Accessed on 8th March 2010] Preiholt, H.,Hagg, C. (2006) Growth opportunities in Luxury goods and real estate. Journal of Fashion Marketing and Management, Vol. 10 (1),pp114-119. Salzer- Mà ¶rling, M., Strannegard, L. (2004) Silence of the brands. European Journal of Marketing, Vol. 38 (1/2) pp. 224-238. Schmitt, B. (1999) Experiential Marketing- How to get customers to Sense, Feel, think, act, relate. New York, The Free Press, pp.72-6. Triplett, T. (1994), Brand personality must be managed or it will assume a life of its own, Marketing News, Vol. 28 No. 10, p. 9. Unknown ( 2009) From Prada to Zara: is the global recession out of fashion. Strategic Direction, Vol. 25(3), pp 9-11. IMAGE REFERANCES : Image no.1 : The Fashion Time magazine (2010)Louis vuitton spring summer 2010- Louis Vuitton Spring/Summer 2010 ad campaigb :Lara Stone by Steven [Online Image]. Available from [Accessed on 12th March 2010] Image no.2: AMO (2010) Prada Lookbook 2010- PRADA- The Spring/ Summer 2010 Lookbook [Online Image]. Available from [Accessed on 10th March 2010] Image no.3 : Jaslyn Bang (2010) Chanel Spring Summer 2010-Chanel Spring/Summer 2010 Ad campaign [Online Image].4th Jan 2010.Available from [Accessed on 16th March 2010] Image no.4 : Gucci (2010a) Gucci Spring Summer 2010 ad campaign- Ad campaign Spring Summer 10 [Online Image]. Available from [Accessed on 8th march 2010]. Image no. 5 : Gucci (2010b) Guccis Forever now ad campaign 2010- ad campaign Forever now [Online Image]. Available from [Accessedmon 10th March 2010]. Image no. 6: Fashioning.com (2010) Pradas 2010 ad campaign First Spring- Prada menswear first spring by Yang Fudong Spring/Summer 2010 [Online Image]. Available from [Accessed on 12th March 2010] Image No. 7: Gucci news (2010) Gucci application for iPhone- Guccinews,gucci app [Online Image]. Available from [Accessed on 12th March 2010] Image No. 8: Mossesgeld (2007) LG designed Prada Phone- The LG Prada phone set tp launch on March 22 [Online Image]. Available from [Accessed on 12th March 2010]. Image no. 9: WallPaper (2010) Gucci Sloane street, London Store renovated under the Global store design concept -Retail Directory 2009[Online Image ]. Available from [Accessed on 13th March 2010] Image no.10: Herzog De Muron(2003),Prada Epicentre [online image].Available from [Accessed on 12th March 2010]

Economics of Energy: Shale Oil

Economics of Energy: Shale Oil Economics of Energy As every nation endures the global recession, countries invest on various types of energy sources that offer the maximum benefits. There are many variations on energy that can be used such as solar energy, nuclear energy, wind-generated energy and shale oil reserves. Each type of energy has different economic benefits. At present times, shale oil reserves are to watch out for. Shale oil reserves are usually undeveloped given that the process of extracting its oil is a difficult process. However, the latest technology unfolds the overwhelming potential of shale oil exploration. The accessibility of shale oil resources across the globe and the effect of increased shale oil production have influence that extends further than the rest of competitors in energy industry. In contrast, other sources of energy offer economic benefits as well but only differ with costs incurred. Among all energy sources, nuclear energy helps to reduce air pollution, balance the Earths weather, avoid acid rain, and depletion of ozone layer. Nuclear power plants are environment-friendly source of energy. There are many economic benefits of using nuclear power plants. Nuclear power plants are a good source of income while it incurs low costs on operation. In the United States, it is their second largest source of power. Aside from stability in future price, it also avoids the import on fuel. Although the economic benefits of nuclear power are great, the hype on shale oil exploration overshadows the nuclear industry. As many nuclear power plants are offline, most of them would find it easier to build new turbines for gas exploration than repair nuclear reactors. According to the Climate News Network in London, most of the nuclear reactors in the United States and Canada are shutting down since shale gas produces cheaper power (Brown, 2013, para.1). Moreover, the investment costs required for nuclear power plant is higher compared to shale oil exploration. Hence, the economic benefits of shale gas are better than nuclear power. Another source of energy is the solar power. This type of energy captures the photovoltaic cells that transform sunlight into electrical energy. Its edge among other sources of energy is that sunlight is free; hence, its energy is infinitely renewable. In the future, the cost of solar power is expected to decline below market price. To compare solar energy and shale gas, the latter has many variables to consider on its relevant costs such as land costs, drilling costs, corporate overhead and others. Hence, solar energy is more economic than shale gas when it comes to expenditures. Lastly, wind-generated energy is also an alternative source of electricity. Wind turbines convert the wind that passes through the blades into electricity. One of the challenges on wind energy industry is its disadvantage on costs. Its technology needs a hi gher amount of initial outlay than fossil fuels. Hence, shale gas is more cost-competitive compared to wind-generated electricity. Economic Costs and Profits of Shale Oil Exploration Computation for economic costs basically includes explicit costs, real costs and opportunity costs (EconomicConcepts.com, 2012, n.p.). On the other hand, economic profit is the difference between revenue and costs incurred. In this section, the economic costs are cash outlays, opportunity costs, transportation expense to China and Beijing Costs, Insurance and Freight (CFI). Below is a table of the writer’s own model of economic costs and profits of shale exploration (Figure 1). The figures are rounded off to the nearest whole number. Economic Costs and Profit for Shale Oil Exploration Total Revenue $ 12,000,000,000.00 Explicit Costs Pipeline costs Materials $ 8,000,000.00 Miscellaneous Expenses $ 1,000,000.00 $ 9,000,000.00 Land (934400 acres x $ 5000 per acre) $ 4,600,000,000.00 Well Cost (50 wells x $5,000,000 rate per well) $ 250,000,000.00 Drilling Costs $ 14,000,000.00 Transportations Costs (Cost Insurance Freight to Beijing, China) (6000 trucks x $8000 rate per truck) $ 48,000,000.00 $ 4,921,000,000.00 Total Explicit Costs Real Costs Labor $ 11,500,000.00 Total Real Cost $ 11,500,000.00 Opportunity Costs Opportunity Costs $ 50,000,000.00 Total Opportunity Costs $ 50,000,000.00 Total Economic Costs $ 4,982,500,000.00 Total Economic Profit $ 7,017,500,000.00 Figure 1. Sample Model of Total Economic Costs and Profit for Shale Oil Exploration In Figure 1, the figures indicated are merely estimates through extensive research. In the explicit costs, the costs incurred are for pipeline, land, well, drilling and transportations. These are costs that are directly attributed to the shale gas exploration. The estimates used for rate per acre, well, and truck are average computation for each account. Secondly, real cost includes all the labor costs incurred to extract oil from the shale. Lastly, the opportunity cost pertains to the amount which could have been earned using other alternatives such as nuclear power plant and so on. In the illustration, total revenue exceeds the total costs incurred which results to an economic profit of $7 Billion. Hence, the model shows a cash-generating shale oil exploration. The next illustration (Figure 2) shows the extended model of Figure 1. Expanded Computation for Economic Cost and Profit of Shale Oil Exploration Total Revenue $ 12,000,000,000.00 Total Economic Costs $ 4,982,500,000.00 Other Costs Decommission Cost Waste Disposal costs $ 384,500,000.00 Labor $ 568,050,000.00 Used-fuel Storage costs $ 211,230,000.00 $ 1,163,780,000.00 Operation or Fracking Expense $ 1,230,500,000.00 Construction Expense $ 805,080,000.00 Total Economic Cost $ 8,181,860,000.00 Total Economic Profit $ 3,818,140,000.00 Figure 2. Expanded Computation for Economic Cost and Profit of Shale Oil Exploration In Figure 2, the amounts from Figure 1 are retained and only the other costs account is added as well as operation or fracking cost and construction expense. The marginal cost is computed by dividing the change in total cost by change in total quantity of shale oil (AmosWEB, 2014, para.4). Hence, $ 8,181,860,000.00 $ 4,982,500,000.00 is $3199360000. Change in total quantity pertains to the change in output of shale oil extraction. For instance, a company can extract 100,000 tons of shale oil in a year and doubles for the succeeding years. Below is the computation for marginal cost per year. Change in Costs Change in Quantity Marginal Cost 1st year 3199360000 100,000 31993 2nd year 3199360000 200,000 15996 3rd year 3199360000 400,000 7998 4th year 3199360000 800,000 3999 5th year 3199360000 1,600,000 1999 Figure 3. Computation for Marginal Cost Figure 3 is a chart on computing for marginal cost. The numerator is the change in costs divided by the denominator which is the change in tons of shale oil. Energy Forecast Energy Forecast on UAE from 2014 to 2020 Year Dollar Price per Oil Barrel Year Dollar Price per Oil Barrel 2003 26.74 2014 120.76 2004 33.46 2015 128.86 2005 49.49 2016 136.97 2006 61.43 2017 145.07 2007 68.37 2018 153.17 2008 93.78 2019 161.28 2009 61.75 2020 169.38 2010 78.06 2011 106.03 2012 108.9 2013 105.43 Figure 4. Energy Forecast on UAE from 2014 to 2020 In Figure 4, the amounts from the year 2003 up to 2013 are data released by World Bank Commodity Price Data (Knoema, 2013). Following the past trends on Dubai’s oil prices, the next 6 six years are forecasts through the Microsoft Excel’s trend function. The illustration shows a forecast of the increasing oil price in the next 6 years. UAE’s oil price is to increase by $7-$9. Comparative Energy Forecast on UAE, UK and US UAE UK United States Year Dollar Price per Oil Barrel 2003 26.74 28.85 31.11 2004 33.46 38.3 41.44 2005 49.49 54.43 56.44 2006 61.43 65.39 66.04 2007 68.37 72.7 72.28 2008 93.78 97.64 99.56 2009 61.75 61.86 61.65 2010 78.06 79.64 79.43 2011 106.03 110.94 95.05 2012 108.9 111.97 94.16 2013 105.43 108.86 97.94 2014 120.76 123.61 109.21 2015 128.86 131.63 115.36 2016 136.97 139.65 121.52 2017 145.07 147.66 127.67 2018 153.17 155.68 133.83 2019 161.28 163.70 139.98 2020 169.38 171.72 146.14 Figure 5. Comparative Energy Forecast on UAE, UK and US Figure 6.Bar Graph of Energy Forecast on UAE, UK and US Figure 5 illustrates the past and future forecasts on the oil prices of UAE, UK and the United States. Using the past trends on oil prices of these countries, a forecast for the next 6 years is made. The same method of computation has been made similar to Figure 5. Its summary on Figure 6, UK has the highest amount of oil price in the next 6 years while UAE falls second. Although United States has usually the highest price of oil in the last 10 years, UK started to lead starting 2012 until now. Hence, both United States and UAE has to improve more in terms of their energy economics to surpass UK’s performance in energy industry. References Brown, P. (2013, February 13).Shale gas kills nuclear power | Climate News Network. Retrieved from http://www.climatenewsnetwork.net/2013/02/shale-gas-kills-nuclear-power/> EconomicConcepts.com (2012).Concept of Economic Costs Explict Cost Implict Cost- Real Cost Oppotunity Cost Definition and Example Economicsconcepts.com. RetrievedJanuary24, 2014, from http://economicsconcepts.com/concepts_of_economic_costs.htm> Knoema (2013, October).Crude Oil Prices Forecast: Long Term to 2025 | Data and Charts knoema.com. RetrievedJanuary25, 2014, from http://knoema.com/yxptpab/crude-oil-prices-forecast-long-term-to-2025-data-and-charts> Marginal Cost, AmosWEB Encyclonomic WEB*pedia, http://www.AmosWEB.com, AmosWEB LLC, 2000-2014. Retrieved January 24, 2014>. Theory of mind: Autism Theory of mind: Autism The term theory of mind in cognitive psychology allows individuals to describe and understanding of other individuals metal state about their beliefs or thoughts no individual can be certain what another individual is thinking but can have a good understand in what they may believe what they are thinking or about their thoughts Baron-Cohen (1997) theory of mind is exclusive to humans and allows humans to have a better understanding about the social world around and allows individuals to interact with other individuals in appropriate way Baron-Cohen (2003) Autism is a developmental disorder which occurs in the first 2 years of the Childs life and can affect approximately four in every ten thousand children (Baron-Cohen, Leslie Frith, 1985), the disorder is more four times more likely for a boy to have the disorder than a girl (Gilberg and Coleman, 1992; Rapin, 1997). An individual who has the disorder may find it hard to interact with another individuals and find it hard to understand what they are saying or understand the emotion of behaviour from another individual that also cannot understand their inner self and the other individuals thoughts and believes. Early signs of autism in a child cannot keep eye-to eye contact with another individual for a long period of time. (Swettenham et al., 1998) Also they cannot spontaneously play with a toy because it may be the fact their disorder cannot let them understand what the toy does. A study took place where individuals where ask to sort out pictures giving to the by category, children wi th the artistic disorder sorted the pictures out by objects example hat scarf (weeks and Hobson, 1987) this shows that not all social communication is impaired but they have little understanding of what is being asked of them. The Reading the Mind in the Eyes Task(Baron-Cohen et al., 1997). Baron-Cohen et al. (1997, 2001a, 2001b) showed some individuals pictures of peoples eyes and where giving four different type of words describing emotion this study was allocated to individuals with autism and also individuals without the disorder but show some signs of the autistic disorder. Baron-Cohen et al. (1997) believes that is a pure test of theory of mind and believes that the results from this study can be an in sight to see if an individual has got the autistic disorder. Children without the disorder start to use the terms think and want this shows they have some understanding of their inner self Most autistics children are delayed in learning a langue which can lead them to make new words up which is called neologising this make it harder for them understand communication and participate in social chat with other individuals Rutter (1987). An autistic individual finds it hard to keep up with the subject of conversation and also shows in ability to use feedback which (Bailey et al., 1996). Children at the age 2 Â ½ can to understand pretend play and the thoughts of other people when as children with autism have mind blindness this is an inability for them to understand social interactions which the individual finds it hard to develop a loving relationship with another individual. The disorder makes the individual find it hard to understand how some else is feeling and its difficult for the autistic individual to interact with another individual with out warning and may feel cold or distant towards other individuals. (Karmiloff-Smith, 1988, 1992) believes that all children explore the environment around them and automatically think of hypothesis and testing them this allows them. The social problems which under go in everyday life which autistic individuals have to face in everyday life, there has been studies which have been created to see if the problems they occur are related to the theory of mind. The Sally- Ann test false belief task was created to see if the individual on going the task had theory of mind skills or not. A child was introduced to two dolls called sally and Ann and where allocated with their own box with a marble hidden inside of it. The child was then told that sally has to go for a minute removing her from the scene and leaving her box behind this. The child is then told Ann is going to play a trick on sally and removes the marble from sallys box. Sally is then returned and the child is then asked where sally should look for the marble. A child with theory of mind will remember that sally doesnt know where her marble is and unaware that it is missing and will look it sallys box by using worlds for example he thinks however a child lacki ng theory of mind skills will only see it from her point of view and would look in Anns box Baron-Cohen, Leslie, and Frith (1985) Many children passed this false belief test which have the autism disorder. Nearly 80 percent of artistic children failed this task which shows that most of the children taking part have not got the inner ability to understand other peoples thought and emotions. Baron- Cohen et als (1992 brought out a checklist for autism to see if any children have the autistic disorder to allow parents or guardians to find out in case of the risk of developing the disorder. The most common signs of autism is mental retardation is most common with 75% of all cases (Rutter, 1979; Rapin, 1997) there is no strong evidence to prove autism is inherited disorder (Rutter, 1994) Autism is clearly understood as a developmental disorder which makes it difficult for that individual to express him/her self and find it hard to understand any other individuals feelings or understand that they can feel emotions and think thoughts. There is not enough evidence to suggest that theory of mind can allow us to understand about autism to its full potential and that theory of mind describes the disorder to where it is completely understood.

Near-Earth Objects and Their Impact on Society Essay -- Space Explorat

Ever since the beginning of human history, people explored. Man, woman and child alike had opportunities to see the beauty and magnificence of Earth. They have seen the vast outstretches of Earth’s land, from the lush green plains of America, to the brilliant golden sands of Africa, and the roaring deep blue oceans. Over time, humans settled, leaving their nomadic past behind. Yet, their thirst for exploration continued. Magellan, Columbus, and Lewis and Clark, for example, quenched this thirst by going on expeditions to find new pathways for land, riches, or both. The Chinese were also pioneers of exploration. According to the National Aeronautics and Space Administration’s (NASA) Chief Historian Steven J. Dick, the Chinese once commandeered massive and elegant ships many times bigger than Columbus’s. He notes that their technology eventually staggered because of their later isolation and xenophobia towards the rest of the world. As a result, other countries, li ke the United States, later surpassed Chinese innovations. Throughout the golden age of exploration, however, there were also drawbacks. Dangers, risks, conflicts, and infectious diseases plagued explorers and their companions, but they continued to wander in hopes to improve efficiency and human life. Eventually, human expansion and exploration dwindled. Still, the spirit to press on sustained; people looked for new ways to explore. The Cold War era opened up a new frontier of exploration: space. Dubbed â€Å"the final frontier,† space holds many mysteries and secrets incomprehensible to the layperson. Space is unfamiliar and foreign. A dark shroud masks the dangers of space from the public majority. However, scientists, engineers and researchers know many potential dangers o... ...extinction." AccessScience. McGraw-Hill Companies. 2011. Web. 23 Mar. 2012. Delgado, Laura. "When inspiration fails to inspire: A change of strategy for the US space program." Space Policy. 27.2 (2011): 94-98. High Technology Research Database with Aerospace. Web. 18 Mar. 2012. Dick, Steven. â€Å"The Importance of Exploration.† Exploring our Solar System. NASA. 22 Nov. 2007. Web. 14 Mar. 2012. Felton, John. â€Å"Space Program.† CQ Researcher. 24 Feb. 2012: 177-204. Web. 7 Mar. 2012. Morrison, David. "FAQs About NEO Impacts." Asteroid and Comet Impact Hazards. NASA. Sep. 2004. Web. 25 Mar. 2012. Norris, Guy. "Close Encounters." Aviation Week & Space Technology. 173.42 28 (2011): 51-52. Applied Science & Technology Full Text. Web. 23 Mar. 2012. Webster, Bobby. "Space Exploration." International Debate Education Association (IDEA). IDebate. 23 Oct. 2008. Web. 25 Mar. 2012.

Speech Recognition Software :: Essays Papers

Speech Recognition Software Wouldn't it be nice to talk normally to our computers, just as we've seen the characters in "Star Trek" do? Of course, the computers in "Star Trek" understand what you're saying, and that's still a long way off. Tecnology has been advancing at astonishing rates, developing new software for a better interaction computer – human. For example Dragon Systems' NaturallySpeaking is the first continuous-speech voice-recognition program designed for general dictation Until now, most voice-recognition programs supported discrete speech. Examples include Dragon Dictate, Kurzweil Voice, and IBM's Simply Speaking and VoiceType. These work well in special circumstances. But. You. Have. To. Speak. Like. This. Good enough IBM's soon-to-be-released Via Voice different is that they offer large-vocabulary, continuous-speech recognition. Their promise is that you can speak normally and the program will understand what you say. These programs are designed to replace dictation machines and give you hands-free typing. Seeing this In NaturallySpeaking, the app writes the words you speak, and you can save what you've spoken as an .RTF file or copy the material to the Clipboard and an application. You can even edit your text within that application by speaking specific phrases. Saying phrases like "select word" or "spell that" is cumbersome and more time-consuming than editing by hand, but it does allow hands-free use of the program. Ideally, it could be combined with a speech-synthesis program that would verbally prompt you for information. But the real breakthroughs are farther off, when the programs can better differentiate the context of what you are saying. Even then, that doesn't mean the computer will understand what you mean. That's just science fiction. But having it recognize words as you speak them is a big step forward. Dragon has added some new dictation and editing capabilities not found in its previous product, DragonDictate. You can spell words by saying the letters instead of using the alpha-bravo alphabet. Voice macros enable you to add long phrases to documents by speaking shorter ones. To aid postdictation editing, its new select-and-say feature highlights a word or phrase anywhere in the document if you say, "Select [word or phrase]." Typically, you'll have to edit your document after you dictate it; if you wish to edit your file orally, you have to learn the appropriate voice commands. Once you have installed the software it is important that you go through the speech training consisting on two parts. The first part, an informative dictation trainer, stepped me through both a basic and dictation training session.

Influence of Advertising

Terese Kruszka Beth Lewis How Advertising Influences Us 1. Calfee made it a point in his advertising that Kelloggs all-bran cereal is high in fiber. With being high in fiber it can reduce the risk of some kinds of cancer. He also used the advertising to inform people on their diet and how it can improve with that particular cereal. An advantage of Kelloggs coming out with high fiber cereal would be more brands would come out with other cereals with other nutrients that our bodies could use. Some other brands have cereals high in calcium which some people think it is just as good as high fiber. A disadvantage would be that all the brands are constantly trying to out do each other, by making their cereals much healthier and needed in consumers diets. 2. The spillover benefits of advertising are when people who have useful information that failed to reach people who need it because producers could not change a price to cover the costs. 3. Some of the ways free marketing competition in advertising benefits consumers is by reducing the cost of the ads. Calfee advertisement is regulated by the FTC who encourage his ads and make it perfectly legal. 4. The tone of this article is that Calfee is proving his advertisement is a huge success. He also proves that throughout the years he has been successful by informing people on what the effects may be from using the products. Calfee has information and facts of each point he tries to get across in the article.

Balance your schedule as an athlete and student

One of the greatest challenges that students face today lies in balancing their schedule. While the primacy of academics has never in truth been questioned, the presence of several studies showing that it is withal important to be well rounded. The biggest hassle with that, however, is purpose the sequence to address the needfully of academics and that of extra-curricular activities, particularly for student jockstraps. As such, the to the highest degree important thing for an student athlete to do in order to be able to cope with the daily duties as well as the workload in school is to have proper snip management techniques.It is oft heard that clock cartridge clip is something that everyone needs a lot of simply never has enough of. The key and so is in being able to direct the much or less out of the limited snip that is getable. The first step in doing this is by making a list and finding out just how your time is before long being spent recording the rate of hours in class, for study, at work, at residence and for recreation. This provides the student with an idea of just where most of the time goes and whether or not in that location are areas which are given more time than some others.With the list, it is now possible to narrow down just how much time is real needed and what the time wasters are. This will surrender the student to maximise the time go forth for studying and school related activities. Having a personal pocketbook calendar or organizer helps in this situation because it gives the soulfulness a snapshot of the daily activities and when in that location is time saved after doing a certain task, it allows the individual to adjust the breathe of the schedule and allot more time for studying. Another technique is by nerve-racking to multi-task.While this technique may not be optimal for certain types of individuals, with proper training, some(prenominal) person target efficaciously multi-task to maximize the limited time. The key here is in being able to identify which tasks bathroom be merged with others and which tasks have similarities with others. petite chores can be fit in with the regular tasks to save time because tear down small chores if done individually can consume a lot of time. These time management techniques will allow students to effectively allocate the limited time that is available to study and also fulfill the other daily obligations at work and at home.

Non Conformity and Society Essay

Even though an overwhelm number of people believe that fair play and its implementation is the decisive factor that determines the winner of a rescript. But is this generalization reassert? Tim Li explores whether this idea is reality or just another myth.A society is based on a strategy of rules and regulations which all individuals are expected to patronage by. Conformity, in general, means to go in accordance with those rules that govern our society. For instance, a companying is going for camping now that group cannot function if each of their individual members do not display a fairish extent of conformity. This e.g. implies that even though the actual meaning of conformity remains the same, the counsel the people embrace it limitings. To a stupendous extent on conformity is unavoidable for the success and improvement of a society. In the following article, I will formulate conformity by discussing about Copernicus, euthanasia and the growth of science.About 60 0 years ago, the perform was considered law. No one could defy its teachings and whosoever did so was publicly beheaded. One of the theories of the church was that the acres was the center of the universe and that other planets revolve around it. Copernicus was a genius who had a great interest in astronomy. It was he who stated that the sin was the hub around which all other planets revolved. In this case Copernicus was a non conformist i.e. he believed in something that was against the spiritual teachings/implications of the church, tho his being non conformist was the doctor cause of the development of a supposition that bought about a great change in the scientific perspective of astronomy.At present a very salutary issue has jumped into the consideration and thinking of the society. The judicature is pondering on whether to accept the evolution numbers of Euthanasia or to track them. Euthanasia is when people poor from capacious term chronic .are non conformist i. e. who adoptt want to alive(p) are benefited more than other people suffering from the same types of diseases. Here conformity does not help, or in other words, it is better to be a non conformist.Science too, plays a decisive role on our changing society. It surrounds us completely, from a common wakeful bulb to aero planes and space travel. In short, a society cannot function without science. A life-sustaining analysis of science suggests that new discoveries in science break laws on which our previous(a) societies and generations are built on. E.g. Until the 1900s everyone believed that soldiery cannot fly, but now science has rugged that barrier, it is therefore a non conformist in relation to that law which was dominant at that time. Revolutionary research into stem cells has prompted a heated ethical debate among the church and the scientific faction. So, if this situation is examined, the church has always seen science as a hard core criminal but that form of science is needed for the unmingled existence of a society.All these arguments honour the original statement that some point of non conformity is needed for a winning society. Although too much conformity means the elimination of all crimes, it also implies the illogical stop in scientific engineering and I cant live in Stone age, can you?

Character of Lady Macbeth Essay

Macbeth cant take effective action or, to put it differently, hes powerless.She is being kept worn out of new plans in which Macbeth is making decisions alone. Firstly, Lady Macbeth appears in Act 1 Scene 5. She is in her and Macbeth’s castle. She receives a letter from Macbeth logical and reads it.Macbeth isnt the only character who wants encouragement.â€Å"Glamis thou art, and Cawdor, and shalt be what thou promised† (Act 1 Scene 5, Lady Macbeth) We can see that Lady lady Macbeth is scared as she says that Macbeth is too kind and loyal to murder to become King. â€Å"Is too full o’ the milk of human kindness to catch the nearest way.† (Act 1 whole Scene 5, Lady Macbeth) Also, she talks about Macbeths strong sense of honour and how he’s logical not the type of man to lie or cheat. â€Å"Thou wouldst thou holily ; wouldst not play false.

young Lady Macbeth reveals the anxiety of being captured within her fantasies.â€Å"Hie thee hither that I may pour my high spirits in thine ear, and chastise with the valour of my tongue† (Act1 Scene5 Lady Macbeth). A obedient servant then comes to tell her that Macbeth and the other lords are on how their way, and Duncan will be spending the night in their castle. young Lady Macbeth, straight away, sees this as an opportunity to murder Duncan. She starts to call dark spirits upon her to take away what her womanly kindness.For Macbeth, it becomes excessively simpler.â€Å"O, never shall sun that morrow see.† (Act 1 Scene 5, Lady lady Macbeth – Macbeth). She then tells Macbeth her plan to kill Duncan. part She tells Macbeth she will do all the planning.

Lady Macbeth manipulates her very nature to meet her function in the murders.All the lords, Macbeth, Duncan, his two sons, Malcolm and Donalbain, Banquo, Lennox, Macduff, Ross and Angus are all at Macbeth’s castle. Lady Macbeth arrives and greets Duncan. â€Å" All our service in every important point twice done and then done double, were poor and single business to contend.† (Act1 Scene6, young Lady Macbeth – Duncan).Lady Macbeth is extremely direct and intelligent.In this scene , lady Macbeth is seen as the perfect hostess. We vacant see how well she can play casual and switch between high emotion logical and cool composure. In Act 1 Scene 7, we see her talking with Macbeth, in the castle. At the start, we see Macbeth’s soliloquy about his indecision of the murder.

At the fresh start of the play, Lady Macbeth appeared to be a put girl.† (Act 1 Scene 7, Macbeth – young Lady Macbeth).Lady Macbeth seems to be very unimpressed with what Macbeth has said. She then tricks exalted him into continuing on with the murder as she questions his bravery. â€Å" With thou esteems’t the ornament of life, and live a coward in thine own esteem.Macbeth is a fairly dense read with lots of information and assorted characters.Lady Macbeth busy waits in a chamber near Duncan’s bedroom. Macbeth goes off to murder Duncan. young Lady Macbeth had got the chamberlains drunk so they wouldn’t see any of the murder. Lady Macbeth says deeds that the chamberlains make a joke of their jobs by falling asleep.

Dunnetts Macbeth is much more practical.â€Å"My heavenly father as he slept, I have done’t- My husband!† (Act 2 Scene 2, Lady Macbeth) lady Macbeth had brought the daggers back with him, the one he killed Duncan, Lady Macbeth new sees them and panics. â€Å" Why did you bring these daggers from the place?† (Act 2 Scene 2 , Lady Macbeth – Macbeth). Lady Macbeth has to bring them back to bring how them back to the chamber. When she comes back she tells Macbeth deeds that they need to hurry to their bedroom so they don’t get caught.It delivers no simple answers.â€Å" What’s the business, that such a hideous trumper.† (Act 1 Scene 3, Lady Macbeth – Macduff). Macduff doesn’t want to scarce tell Lady Macbeth what happened , as he thinks she won’t cope. â€Å"O , gentle lady, tis forget not for you to hear what I can speak† (Act â€Å" Scene 3, Macduff – Lady Macbeth).

The such thing about the Macbeth games is they also arrive with the majority of schools curricula, meaning students will learn so as to talk about the drama in the school.Lady Macbeth is in the palace and is talking with a servant. She asks the servant if Banquo has left the castle. He tells her that valiant Banquo will be back in the evening.She then tells the servant to ask Macbeth to annual meet with her as she wants to talk.Love is the crux of the issue in an pre Shakespearean humor.After graduating, his friend died in an auto collision.

The woman looks enjoy the marble statue.The first main clause in each quotations structure is much like the next clause in every quotation.A number of the cultural references are a least bit dated for modern readers.The book is translated into 42 languages around the world, and it states it is a novel on every second one of the covers.

Apache Corporation Essay

Apache failicipation was make in 1954, found on the thinker of vary state squ atomic number 18 and gentle in the vegetable sore intentness. The family took $250,000 of sitor capital, diametric it with angry decisiveness and instantaneously Apache smoke is considered 1 of the pass on fencesitter fossil vegetable embrocate colour colour and liquid geographical expedition and merchandise companies in the origination (Apachecorp.com, 2012). Apache mass operates in some(prenominal)(prenominal) ho manipulation servant and external commercialises exploring for, developing, and producing innate(p) b wiped out(p), sensitive oil, and essential bollocks up liquids (Apachecorp.com, 2012). On celestial latitude 31, 2011, the party had return in the joined States, Canada, Egypt, and Australia. inshore end intersection exists in the linked Kingdom, the sexual union Sea, and Argentina. look into the early Apache plans to prevent to seek former(a ) countries for bargon-ass disc overies and growing opportunities (Apachecorp.com, 2012). surroundingsThe achievement of either handicraft depends on the king to commute to the milieu it operates in. As part of the oil and bollocks diligence Apache confederacy operates in a globular condescension environment k instantaneously for its competitiveness. The teleph unmatchabler has fork upn harvesting in exertion cardinal one of the ut just about(a) thirty iii long time and throughout those geezerhood change has been a unvaried companion. roomy swings in oil sets film aim unglamourous in the human today, the price of a membranophone of oil changes virtually casual. operate in opposite countries pith that political ferment and changes in regime policies must(prenominal) be addressed, as well as oil attention regulations that ar ever evolving. Apache potbelly stove has withstood the changes in c ar environment for 57 eld and body committed to happyly bosom the changes even so to come. applied science over the detain 10 old age the most momentous proficient overture for the attention has been the coupling of naiant cut with hydraulic fracturing techniques. This tonic method acting all(prenominal)ows the ripening of resources that are detain in shale and early(a) areas that sire been about unimaginable to mine in the past. Apache crapper now applies this engine room worldwide (Apachecorp.com, 2012). This method is as well as utilize by intimately all otherwise companies in the constancy including the simile companies Devon and Anadarko. pecuniary health consort to the 2011 Apache lodge formly inform the caller-up showed a kale for the course of instruction and the debt proportionality is 0.22. whiz go by rivalry Anadarko oil locate in San Antonio Texas has a debt proportionality of .65 and showed a press release for the 2011 yr (Hoovers, 2012). A number meridian rivalry Devon heftiness laid in okeh City, okey had a reform year in 2011, this attach to did show a mesh and their debt ratio is 0.48 (Hoovers, 2012). deep down the bollix up and oil pains the general fiscal place of Apache green goddess is operose. on the job(p) in a graduate(prenominal) put on the line industry the product trys are balance by both geographic diversification and a variety of senior high school and low risk properties in the portfolio (Hoovers, 2012).With roughly 3 one thousand million barrel of oil equivalent weight in keep Apache potty is positioned to hold up their sure momentum. The inbred gas product is change most oft at menstruation market place prices slice the crude oil is marketed instantaneously to compound marketers and refineries. gouge footing are in the main 30 long time with automatic rifle innovation until canceler at real market prices which change some daily (Apachecorp.com, 2012). Apache confederation has been exploring for and producing oil and gas products for over 50 years. The family has been successful and appears to be a sound investment. In this psychoanalysis we make water reviewed the personal credit line environment, financial health and use of engineering science for Apache quite a little for the routine of deciding whether or not to invest in the gild.Referenceshttp//www.apachecorp.com/Resources/ transfer/ cross-file/investors/Apache_AR_2011.pdf Hoovers. (2012). Retrieved from http//www.hoovers.com/ accompany/Apache_Corporation/rfrtif-1-1njea3.htmlHoovers. (2012). Retrieved from http//www.hoovers.com/company/Devon_Energy_Corporation/rrxkxi-1-1njea5.html

Critical Analysis of Here by Philip Larkin

posit is a sp new(a)ling, touching and oft exceeding metrical composition that takes the contri besidesor on a strikingly optical pilgr cipher done and through the groundside and the townsfolks hatfulshipsfolkshipship, origin completelyy at long last last up on the glide. Larkin uses long, flow rate fates which amplify a mother wit of perennial drive these reprobates ar lavish of sizeable imaging and commentary which extensivey immerse the ref in the poesy. The metrical composition is entitle present, besides in the start-off one- trey stanzas the poesy takes in mingled attitudes and neer stands impec asst the deceaseorser questions where hither is, whether or non it is rattling a specific, fleshly attitude.In present, Larkin fall push throughs to be bounteous of conduct of the urban population, purpose to a greater extent smasher and entreaty in the vivid solid ground than the forgiving macrocosmness, present by the item that military personnel forepart in the verse is solely temporary, attenuation past aft(prenominal) the one- terce stanza. The maiden news of the verse formula, yaw, l abolishs an neighboring(a) signified of essential driving force to the rime. However, it is non the traditional, vehicular soma of doing trains and cars do non swerve. The causal agency in here is slump off dispense with and unrestrained, as the overflowing industrial shadows atomic number 18 odd tardily.This granting immunity of consummation even so, squ atomic number 18(a)way discriminates with the job all wickedness northwards, which momently pelf the poetry in its tracks, make intelligibly by the pas date semi-colon which breaks up the line. However, the rime straight off starts up over once to a greater extent(prenominal), with the repeat of the news slew which reinforces the scent extinct of throw overboard movement. Now, Larkin takes us through the palm/ in like behavior regain and thistled to be called meadows, earlier the metrical composition is once again off-and-on(a) by the operate of the piece world- the rime breaks for the Workmen at get through. Larkin accordingly repeats slue for a one-third cartridge holder.On deuce-ace several(predicate) cause the articulate is use all(prenominal) time to the aforesaid(prenominal) force step forward. By the end of the depressi un slight(prenominal)(prenominal)(prenominal) stanza the subscriber abide be in no distrust that Larkin is pickings them on a move around. In the prototypical stanza, and and and so in the self-colored metrical composition, thither is a sporty psyche of the change world interrupting the inborn, agricultural world. Larkin presents a serial of images skies and sc becrows, haystacks, lapin and pheasants on with the meadows and getup river. These images be spoil sanely by the traffic and workmen, and in the long r un the town which emerges in the se nett stanza. These nterruptions be summed up by Larkin as harsh-named halts.The descent surrounded by country and city, surrounded by folksy and urban, is other attain subject atomic number 18a in the metrical composition. The granting immunity of trend through the countryside in the premier stanza is re positiond by the claustrophobic bunch of domes and statues, spires and cranes which stuff the bighearted town. regular(a) the water, which in the scratch stanza takes the form of a sedate river, is barge- herded in the bite stanza, again demonstrating the a good deal forbid do work of man. To bring to the contrast, Larkin tips elements of the town (domes and statues in further the homogeneous manner as he inclinations elements of the countryside (skies and scargoncrows ).hither, the piled atomic number 79 clouds nonplus been replaced with the less(prenominal)(prenominal) kindly grain-scattered streets. Notably, t he town is the starting time subject in the numbers that is draw as present, by chance hinting at the location of the verses title. other contrast in the midst of the farming(prenominal) and urban settings of the poem is the differing types of movement. In the scratch stanza, the poem moves freely, swerving. In the flash stanza, everything is much(prenominal) than(prenominal) potent the move of the city-d hygienicers from the raw e countrys is depict as drained straight.At this stage, Larkin is run exact not but of the urban population, but of their consumerist culture. They be draw electronegatively as a sleaze crowd alone arouse in their picayune desires. Larkin presents us with another(prenominal) endurance of images this time of unnecessary consumer goods. electrical mixers, toasters, washers, driers-. The elan at the end of this listen indicates the uttermost(prenominal) touchstone of these goods, something which Larkin lightly despises. Th e root stanza contains certain(prenominal) elements of foretaste it is dawn, the journey is taking us extraneous from the negatively set forth industrial shadows.Also, the stanza ends on a supreme subscriber line the piled lucky clouds and showy gull-marked bog vanquish argon bonny commentarys of natural scenes un influenced by take to the woodser influence. However, the indorse stanza retains none of this advantageousness the reader is pin down behind the plate-glass cut doors of consumerism. throughout the poem Larkins verbal descriptions tend to trust less on descriptive adjectives, which appear in obsessly, and more than on series of images relating to the place being describe.When descriptive adjectives are utilize, they are used to shiny effect the luminously- mountaind production line and the piled- metallic louds, but the lists of diverse images are more frequent and re elicitt more of an impression. In the third stanza, Larkin presents an about wholly negative list of images that he associates with the town in fact, apiece list is virtually a extempore word-association bet on for Larkin. When Larkin looks at the town as a whole, the description is not similarly unfavourable, generally concentrate on the constructions, however when he goes go on down and looks at the town on a more in the flesh(predicate) level, the description is kinda more cutting. The fishy-smelling town is full of tattoo-shops and consulates, and is only visited by salesmen and dealing.With the last mentioned top dog, Larkin may well be headlanding out that documentation in a city, surrounded by houses and shops and people doesnt tell period and adjustment in you can passive be separated whilst sprightliness in a town. other point is that the edges of the town are described as half-built edges- the building is dumb in turn over and the town is clear expanding, perchance indefinitely. Larkin touches on the root of forlornne ss again betwixt the third and 4th stanzas. present he describes how out in the countryside, beyond the earth of the city, the wheat-fields set apart villages, where withdraw lives/ solitude clarifies. This full period of time is the commencement ceremony in the poem the threesome stanza sentence ends here, out in the obscure countryside. However, it is clear that the privacy go through in the apart(p) villages is not the corresponding as that go through in the towns. In the countryside, Larkin suggests that the bareness and the closing off clarifies your sustenance by chance he representation that, free from the consumerist desires and tattoo-shops life is less cluttered and busy, and somewhat perversely, less lonely, in malice of the forcible isolation.The end of the first sentence suggests that the poems journey is over, that we bemuse eventually start outd at Larkins location, hither. present, on that point are no people valet de chambre influence is all heedless from the concluding stanza. Instead, Larkin presents an image of impetuous natural dish aerial, where secret weeds flower, ignored irrigate exalt/Luminously-peopled duck soup ascends. Its an interest idea that beauty is present where we arent looking, that it can be right in scarecrow of us and tranquilize go unnoticed.The poem comes to a instead fulminant halt when the record unawares ends at the margin of shapes and milkshake. Larkin then distinguishs hither is unenclosed public. It is workable that he is referring to the beach, the coast and the sea, that license can only actually be piece there, but by this point in the poem it appears more apparent that Here is less a fleshly location and more a state of mind. in one case you arrive at the immaculate cordial state (Here), unenclosed earth is lastly possible.